2020 Luxury Market Forecast
By the end of last year, many homeowners found themselves with more equity than they realized, and at the same time their wages were increasing. When those two factors unite, it can spark homeowners to think about making a move to a larger or more expensive home in the luxury space. That said, now is a perfect opportunity to take a look at the forecast for the 2020 luxury market.
Three Things to Think About in the 2020 Luxury Housing Market
1. Prices
The U.S. economy is strong today, with buying opportunities throughout the luxury end of the market. Thomas Veraguth, Strategist at UBS Global Wealth Management, says in Barrons.com,
“There’s a good link between luxury real estate prices and [economic] growth.”
Available inventory is a key element that can impact home prices. At the upper range, the inventory is greater in comparison to the entry-level market, making moving up to a luxury home a growing reality for many buyers right now.
2. Activity in the Market
With more buying opportunities at the higher end, we should start to see an increase in activity. The same article states,
“Affluent homebuyers will start to come out of the woodwork as they find rising luxury rents less appealing and sellers get even more negotiable on price.”
Buyers looking in the luxury market are taking the opportunity to negotiate on price in a segment where there are more choices, too. According to the Luxury Market Report, homes sold for an average of 96.94% of the list price in December.
Buyers are also getting more for their money with greater purchasing power due to the current low interest rates.
3. Buyers Are Coming Back
Keep in mind, buyers are often sellers too, especially those looking to move up. Homeowners with an entry-level home can take advantage of the inventory shortage at the lower end of the market, thus driving higher sales prices for their current homes. Combined with growing equity in the homes they’re listing, it’s a great time for those who are ready to make a luxury move.
The extra equity and greater purchasing power are bringing many buyers back to the market. The same article mentioned that,
“We’ve already seen buyers who’ve been on the sidelines for two years tread back into the market.”
Bottom Line
If you’re considering entering the luxury market, 2020 is shaping up to be a great year for those who are ready to make that move. Let’s get together to set your real estate plan for the year.
5 smart ways to use $100,000 in home equity right now
U.S. homeowners have about $300,000 in tappable home equity, offering borrowing options at around 8% interest, much lower than credit card rates above 21%. Smart uses for $100,000 in equity include paying off high-rate debt, strategic home renovations, investing in...
How Can You Set the Stage for Winning Offers?
Provide a comprehensive disclosure package before listing: Include seller disclosures, inspections, HOA documents, and a FAQ to inform buyers upfront.Promote open house opportunities: Utilize MLS tools to list open house dates and times, making it easier for buyers to...
2025 Sale Secrets: Best & Worst Times
Listing in late spring, especially Mid-Q2, yields the highest sale premiums for home sellers. The holiday season is the weakest period — December 24, 26, and 31 show the lowest returns.
What Is The Cost Of Living In Provo-Orem?
To maintain your standard of living in Provo-Orem, you'll need a household income of $71,851. - Home Price: $604K - Apartment Rent: $1,531 - Total Energy: $164
Maximizing Returns: How to Refinance Your Investment Property
Buying a second home involves stricter mortgage rules and higher rates. Refinancing can optimize cash flow and change terms, rates, or release equity on rental properties. Conventional loans are required for cash-out refinancing on investment properties. Leveraging...
Salt Lake County property tax bills could see a slight drop this year
Salt Lake County's certified property tax rate decreased from 0.1297% to 0.1253% to adjust for inflation, keeping revenue stable without raising taxes. New growth added $3.76 million in revenue, though slightly below projections. Some residents will see different...
Rising Tariffs: Will Renters Face the Cost?
Apartment construction slowing down could lead landlords to raise rents due to limited supply. U.S. asking rents have stabilized, but tariffs may disrupt the rental market and drive prices up.
How to Get Your Property Sale-Ready in 5 Steps
Enhance curb appeal: A well-maintained exterior creates trust and attracts buyers from the moment they arrive. Declutter and depersonalize: Remove personal items to allow buyers to imagine themselves in the space.
Utah: America’s Next Hot Growth Market
Utah ranks among the fastest-growing states in the US as of 2025. Utah balances outdoor adventure with economic opportunity. High quality of life draws nationwide movers. Young families flock to Utah’s vibrant tech scene. Utah’s lower-than-average living costs help...
Tips for selling a house fast
A Fannie Mae survey reveals that 86% of participants believe it's a bad time to buy a house due to affordability issues, with Freddie Mac reporting a 6.86% 30-year fixed mortgage rate. However, homeowners' perception of selling conditions remains positive....
