Renting vs. Buying: The Numbers Might Surprise You

Renting can feel like the easier choice right now. There’s no big down payment. No dealing with surprise repairs. And no long-term commitment.

But then your rent goes up again. And again. And suddenly the thing that seemed flexible starts looking… expensive, especially considering you’re not building any equity. And once that happens, it’s easy to feel a little trapped in the cycle.

That’s because there’s so much chatter today about how buying a home isn’t affordable. But the truth is, the math may work out better than you’d expect based on what’s changed recently.

Buying Is More Affordable Than Renting in Many Areas 

In a lot of places today, owning a home actually costs less each month than renting a 3-bedroom home. And recent data from ATTOM shows that’s true in nearly 58% of counties across the U.S. (see chart below).

And that’s after you factor in things like insurance and typical maintenance costs. 

In other words, even though it may feel like a bit of a shock, the numbers show rent often stretches monthly budgets more than owning does. That’s thanks to slower home price growth, more homes for sale, and monthly mortgage payments starting to ease as rates come down.

Affordability Still Varies by Region

Now, even though nationally the balance has shifted, that doesn’t mean buying is more affordable in every market or for every renter.

While buying is more affordable than renting in nearly 58% of counties nationwide, that share looks different depending on your region (see graph below):

The biggest improvement is happening in the Midwest and South. But if you’re living in the West, things could still feel tight.

The takeaway? How affordable buying is really depends on where you live. And the only way to know how this plays out where you live is to look at the numbers locally.

So, What’s Still Holding Buyers Back? 

Maybe you’re nodding along so far but thinking, “Okay, but I still can’t afford the upfront costs.” If that’s your reaction, you’re not the only one.

For many renters, the biggest hurdle isn’t the monthly payment alone. It’s the down payment, too.

But you’re not out of options. Here’s the part most people don’t hear enough about: there are thousands of down payment assistance programs available across the country, and many buyers qualify without realizing it.

And the average benefit? Roughly $18,000.

That kind of support can help cover part of your down payment or closing costs, which means you may not need to save nearly as much as you think to get started.

When you combine that with monthly payments that may work better than expected, especially as rates continue to ease and prices cool, buying may feel far more realistic than it looks at first glance.

Bottom Line

The point isn’t that everyone should rush out and buy a home tomorrow.

It’s that renting isn’t always the more affordable option people assume it is – and buying may be more realistic than it feels once you look at the full picture.

If you’re renting and feeling stuck in the “someday” loop, it might be worth a simple conversation. Just a chance to see what’s possible and whether it makes sense for you.

If you’re renting, you’ve probably heard that buying just isn’t affordable right now. But the reality is, affordability is starting to return in many parts of the country. In a growing number of counties, it’s more affordable to buy than rent a 3-bedroom home (even with factoring in insurance and typical maintenance costs). And after years of feeling priced out of buying, that’s a really good thing. But some regions are rebounding faster than others. If you’re renting and stuck in the “someday” loop, let’s have a quick conversation about what’s possible where you live. It doesn’t mean everyone should buy tomorrow. But it’s worth finding out if the math’s changed where you are. #RentVsBuy #FirstTimeHomebuyer #UtahRealtyPlace #UtahRealty

Top 2026 Housing Markets for Buyers and Sellers

Who doesn’t love a top 10 list? Well, here are two top 10 lists for the housing market this year. But before you take a look, there’s something you should know.

If a move is on your radar for 2026, here’s the most important thing you need to understand upfront: there isn’t one housing market this year – there are many.

Experts agree 2026 is shaping up to be one of the most geographically split housing markets in years. Some areas are tilting in favor of sellers, while others are opening real doors for buyers. Who has the advantage depends almost entirely on where you are. Selma Hepp, Chief Economist at Cotality, puts it this way:

“Looking ahead to 2026, regional differences will remain pronounced, with demand favoring areas that offer both economic opportunity and relative affordability.”

To show just how divided the landscape is, here’s a look at where sellers are expected to have the upper hand, and where first-time buyers may finally find their opening this year.

Where Sellers Are Poised To Win Big in 2026

Zillow identified the following metros as some of the strongest seller markets for 2026, based on buyer demand, pricing momentum, and how quickly homes are expected to sell:

In markets like these, buyers are going to be competing for limited inventory, which gives sellers more leverage.

Homeowners in seller’s markets this year can expect:

• Stronger buyer interest
• Shorter time on market
• Better odds of selling close to (or above) asking price

That doesn’t mean every listing is guaranteed success. But it does mean sellers who prepare well and lean on an agent’s expertise should be very happy with their results in 2026.

Markets Where There’s More Opportunity for First-Time Buyers

On the flip side, here’s a look at where buyers have the power – in particular, first-time buyers, since they’ve had the hardest time breaking into the market lately. Realtor.com highlights the top metros where first-time buyers are expected to have better opportunities in 2026:

These markets stand out for a mix of:

• More affordable home prices
• Better housing availability
• Strong local amenities and economic health

For first-time buyers, that combination matters. It’s what could finally turn “someday” into “this could actually work.” In buyer’s markets, they should expect:

• Less intense competition
• More room to negotiate
• A clearer path to getting an offer accepted

What Matters More Than Any Top 10 List

Not seeing your city on the list? Don’t stress. This is just a national snapshot, not a judgment on your local market. The goal here is just to show you how different the market really is depending on where you are.

And remember, you can buy or sell no matter how your local market leans. You just need an agent’s help to figure out the right strategy to get it done. For example:

• A seller in a more buyer-friendly metro may need to be aggressive on their price and prep.
• A buyer in a seller-leaning area may still need to come prepared with their best offer.

To find out where your market falls and what you should expect, you’ll want the help of a local expert.

Bottom Line

The housing market in 2026 isn’t one-size-fits-all. It’s a year where local conditions matter more than ever.

Whether your market leans more buyer-friendly or seller-friendly, the right strategy can put you in a strong position. And that’s where a local expert comes in. Let’s connect.

You may not want to put your moving plans into hibernation mode this winter, because the savings this time of year are real.

LendingTree found January buyers paid about $23k less than May buyers for the same size home.

And that’s largely because the price per square foot drops off in the winter due to less buyer competition.

That’s only one of the perks of buying now versus waiting until the busier spring season.

Curious what acting now could save you in our market? Let’s talk.

#BestTimeToBuy #HomeBuyingTips #KeepingCurrentMatters

Marty & Laurie Gale are the Prince & Princess of Patience & Problem Solving when it comes to real estate! Not only did they help find the perfect buyer for our home, they also went the extra mile in getting us the right new home for us that enabled me to retire early with peace of mind. When it came to the back and forth of negotiating, timing and handling the details of both the sale of our previous home as well as the purchase of our new home … let’s just say it was complicated and we couldn’t have done it without Marty & Laurie on our side and there every step of the way! I highly recommend to have Marty & Laurie Gale with Utah Realty help you sell your current home and get you into your new home.

A++++ Where is the button for 10 stars?!

Doug & Camille Jessop

How To Stretch Your Options, Not Your Budget

One of the biggest homebuying advantages you can give yourself today is surprisingly simple: a flexible wish list.

Think of it like this. Your wish list and your budget are the guardrails of your search. And when your budget needs to hold firm, there’s another lever you can pull. That’s seeing if you truly need all of your desired features. Because the truth is, a small compromise could be the difference between feeling stuck and getting the keys to your next home.

The data shows more buyers are using that strategy to offset affordability hurdles in today’s market. A recent study from Cotality found most buyers (70%) ended up compromising on one or more items from their original wish list. But before they started searching, only 33% expected to compromise at all:

What changed? They realized something during the search. The things you can’t change matter far more than the things you can update later.

You can:

• Install hardwood floors
• Put in those marble countertops
• Upgrade the bathrooms down the line.

You can’t as easily:

• Add land
• Tack on more bedrooms or bathrooms
• Move the house closer to people you care about

In the end, things like the location, layout, and overall bones matter far more than the cosmetic features you can change later. And that realization is power.

A Simple Step That’ll Open More Doors

So, if you’re hitting a wall in your search or you’re browsing online and just not seeing “it,” here’s an easy exercise that can reset the whole experience. Write down everything you want in a home, then sort it into three buckets:

• Must-Haves: Your non-negotiables. The things that make daily life workable: the number of bedrooms, the length of your commute, accessibility, safety, or being close to your family or support system.
• Nice-to-Haves: Features you’d absolutely enjoy but aren’t truly essential. Some examples: a fenced-in backyard, dual closets in the owner’s suite, or a stamped patio.
• Dream Features: The extras that would truly be over the top. They’re the things you think about when you say “one day, I want to have…” It’s great if you get them, but totally fine if you don’t (for now).

Once you divide your list, you’ll notice something. Your wish list can either limit your options or open them up.

Sometimes you’re treating “nice-to-haves” like “must-haves.” Loosen that up even a little, and suddenly more homes come into range – including homes you may have scrolled past that could actually work for your lifestyle.

Small Flexibility, Big Payoff

Your next home doesn’t need to check every box. It just needs to check the right ones.

Maybe that means considering a house that needs light cosmetic updates. Maybe it means choosing a slightly smaller yard for a better location.

These aren’t sacrifices. They’re worthwhile trade-offs that get you into a home. Just remember, anything cosmetic can be upgraded over time. But getting the right bones, the right layout, the right location? That’s what sets you up for the long run.

An Agent Helps You See the Possibilities

If you’re not sure what to hold firm on and where you can flex, that’s where a trusted agent can be a game changer. They’ll help you spot the opportunities, walk you through what features you truly shouldn’t budge on, and determine which ones you can add later – when the time is right.

Bottom Line

If you’re ready to find a home that fits both your budget and your life, let’s take a look at your wish list together. With a local expert on your side, it’s easier to see where a little flexibility can open up a lot more opportunity.

Why Selling Your House This Winter Gives You an Edge

Spring gets all the attention, but it’s not always the best time to sell a house. Yes, more buyers show up, but so do a lot of other sellers.

Winter is different. With fewer homes on the market, your house has a much better chance of standing out. And that one advantage can make a big difference.

Winter Is When Your Listing Stands Out

History shows the number of homes for sale tends to drop during the winter months. It’s a trend that’s predictable almost every year.

Data from Realtor.com shows this pattern clearly. Inventory dips in the winter (the green circles in the graph below), then climbs again as soon as spring approaches:

And based on the latest data available, it looks like that pattern may be true again in 2025. The graph shows the supply of homes for sale is starting to come down as we head into the end of the year. And if history is any indicator of where it goes next, it’ll continue to fall just like it usually does.

Here’s why knowing this gives you an edge.

While inventory is higher now than it’s been in the last few years, there are still not as many homes for sale as there’d be in a normal market (2017-2019). And we may even be poised for inventory to dip a bit as the weather cools.

That gives you an opportunity. If you work with an agent to list now, you’ll sell while other homeowners are taking their homes off the market and before the number of homes for sale climbs this spring.

Less competition from other sellers now = more attention on your house this season.

Why wait until everyone else lists in the spring when you can get ahead of the crowd?

Winter Buyers Are Serious Buyers

Another big perk is the buyers looking right now usually need to move.

They’re not just browsing for fun. They’re relocating for work, dealing with a lease ending, making a big life change, or simply ready to move forward sooner rather than later. As U.S. News explains:

“. . . buyers who are trudging through wintry weather often have a good reason for being out in the cold – they need to move. Whether it’s a relocation for a new job, a divorce or the arrival of a new baby, buyers who brave the elements are usually serious and able to make quick decisions.”

That means fewer weekend wanderers and more highly motivated, qualified buyers walking through your door.

And since we know inventory usually drops this time of year, odds are they’ll have a little less to choose from compared to the fall. If you price and prep your house right, maybe your house will be the one that catches their eye.

Bottom Line

Winter might not get the same buzz as spring, but that’s exactly why it works in your favor. Less competition from other sellers, more motivated buyers, and a chance for your house to truly stand out.

If you’re thinking about selling, this season can give you a real advantage. Let’s connect and talk through what listing now could look like for you.

This May Be the Best Time To Buy a Brand-New Home

New home construction today is giving buyers something it feels like they haven’t gotten much lately: a real shot at both the home they want and the deal they need. More brand-new options are on the market right now, and builders are rolling out incentives that make these homes more affordable than many people expect.

It’s a combination that doesn’t come around often – and it’s putting buyers in a surprisingly strong position this season. Here’s why this moment matters and why it’s worth partnering with your own local agent to take advantage of it.

1. More New Homes Are Available Now – and That May Not Last

There’s more new construction on the market today than normal. And for buyers, that means:

• More cutting-edge communities
• More move-in-ready homes
• More floor plans to pick from
• More upgraded designs and modern features

But that variety may not last.

Data from Zonda shows that even though it feels like new homes are popping up just about everywhere, builders have actually started pulling back. The number of starts (that’s when builders break ground) has been slowly but steadily declining over the past few years. And that’s good because it prevents overbuilding nationally.

But here’s the real insight that can give you an edge. Forecasts show that slight downward trend should continue next year (see graph below):

It’s a signal that the new inventory we have now may be your widest pool of all-new options for a while.

Today, Redfin says roughly 1 in 3 homes (27%) on the market are new builds. That’s higher than the norm, but the lowest share in four years. And it makes sense based on the graph above.

That means if you want more options to choose from, now’s the time to look.

And if you’re wondering: why the pullback? It’s simple. Since there are already more new homes for sale than usual, builders want to focus on selling down the supply they already have on the market rather than adding more new homes. And that leads to point two.

2. Builder Incentives Just Hit an All-Time High

Here’s where things get even better for buyers. To make sure the inventory they have now keeps moving, builders are offering incentives at levels not seen in years – and many of those perks directly help buyers with affordability. Buyers today are getting:

• Lower Prices: Builders are dropping the prices on their brand-new homes to draw in buyers.
• Help with Closing Costs: Some builders are covering thousands of dollars in fees to reduce the upfront cost of buying.
• Extra Upgrades: Think premium finishes, appliance packages, and designer features, all added at no extra cost.
• Mortgage Rate Buydowns: This is when the builder pays to get you a lower mortgage rate, which reduces your monthly payments and helps with affordability.

But you don’t have to be lucky to see these types of perks. The truth is, the vast majority of builders are offering advantages like these right now. According to the National Association of Homebuilders (NAHB) 65% of builders say they’re using some type of sales incentive and:

“. . . 41% of builders reported cutting prices in November, a record high in the post-Covid period and the first time this measure has passed 40%.”

That’s a big deal. It shows how willing builders are to negotiate right now.

And if you look closely at the graph, you’ll notice the use of incentives typically falls in the early part of the year, as buyer demand rises going into the spring. So, you have an edge if you act now. This may be your ideal window to find the most options and better prices.

If you lean on your own agent and you’re savvy about what you ask for, you could walk away with some of the best perks buyers have seen in years. And when every dollar counts and any incentive helps your bottom line, that’s worth looking into. 

More options and more savings = an offer too good to pass up.

Bottom Line

With most builders offering generous incentives and a wider selection of new homes for sale, buyers may be looking at one of the best times in years to buy a new build.

Let’s connect if you want to know which communities, builders, and incentives offer the most value today. Having your own agent (not the builder’s representative) makes the sale and negotiation process that much easier for you.

If you could have a brand-new home for less than you may expect, would you be interested?